Paul9

Paul9 is your AI competitive intelligence analyst.

AI-powered insights. Delivered by your new teammate.

Paul9 tracks your competitors, updates your team, and answers your questions — all inside Slack and a clean, insight-rich dashboard.

Staying on top of your competitors shouldn't feel like a second job.

Too many tools, not enough insights

Battlecards go stale in days

Teams forget what they already know

Most dashboards are overwhelming

Slack is full of noise — not intel

Competitive data gets siloed in teams

Paul9 does the hard work for you. Quietly. Brilliantly.

Tracks competitor activity across the web

Funding, news, features, hiring, messaging shifts…

Updates your team where you work

Slack summaries, nudges, and alerts

Builds & maintains live battlecards

Always current. Client-specific when you need it.

Answers your team's questions instantly

"How do we win vs Figma for enterprise?" Ask Paul9.

Paul9 looking through binoculars

Always watching. Always learning.

Paul9 is constantly scanning the competitive landscape, so you don't have to. I'll keep an eye on your competitors and deliver insights when and where you need them.

"The quietest analyst on your team is also the smartest."

Latest Insights

View all articles
The Importance of Competitive Intelligence
May 7, 2025

The Importance of Competitive Intelligence

Why staying ahead of your competition is more critical than ever in today's fast-paced market.

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Competitive Intelligence for Sales Teams
May 10, 2025

Competitive Intelligence for Sales Teams

How sales professionals can leverage competitive insights to close more deals and outperform rivals.

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How to Build a Competitive Intelligence Program
May 15, 2025

Building a Competitive Intelligence Program

A step-by-step guide to creating an effective competitive intelligence function in your organization.

Read more

Built for teams who need answers, not dashboards.

Sales enablement leads

Who want always-ready battlecards

Marketing teams

Looking to sharpen positioning

Founders

Tired of guessing what competitors are doing

Agencies or GTM teams

Managing client intel

Why we're doing this differently

Less dashboards, more answers

We focus on delivering actionable insights, not just data visualization.

Don't ask people to log in — meet them in Slack

We integrate with your existing workflow instead of creating another tool to check.

Insights, not updates

We filter the noise and deliver what actually matters to your business.

No more blank canvases

We provide structure and guidance, not overwhelming options.

Paul9 is launching soon. Want early access?

We'll only reach out with updates, or when we're ready.