
Paul9 is your AI competitive intelligence analyst.
AI-powered insights. Delivered by your new teammate.
Paul9 tracks your competitors, updates your team, and answers your questions — all inside Slack and a clean, insight-rich dashboard.
Staying on top of your competitors shouldn't feel like a second job.
Too many tools, not enough insights
Battlecards go stale in days
Teams forget what they already know
Most dashboards are overwhelming
Slack is full of noise — not intel
Competitive data gets siloed in teams
Paul9 does the hard work for you. Quietly. Brilliantly.
Tracks competitor activity across the web
Funding, news, features, hiring, messaging shifts…
Updates your team where you work
Slack summaries, nudges, and alerts
Builds & maintains live battlecards
Always current. Client-specific when you need it.
Answers your team's questions instantly
"How do we win vs Figma for enterprise?" Ask Paul9.

Always watching. Always learning.
Paul9 is constantly scanning the competitive landscape, so you don't have to. I'll keep an eye on your competitors and deliver insights when and where you need them.
"The quietest analyst on your team is also the smartest."
Latest Insights
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The Importance of Competitive Intelligence
Why staying ahead of your competition is more critical than ever in today's fast-paced market.
Read more
Competitive Intelligence for Sales Teams
How sales professionals can leverage competitive insights to close more deals and outperform rivals.
Read more
Building a Competitive Intelligence Program
A step-by-step guide to creating an effective competitive intelligence function in your organization.
Read moreBuilt for teams who need answers, not dashboards.
Sales enablement leads
Who want always-ready battlecards
Marketing teams
Looking to sharpen positioning
Founders
Tired of guessing what competitors are doing
Agencies or GTM teams
Managing client intel
Why we're doing this differently
Less dashboards, more answers
We focus on delivering actionable insights, not just data visualization.
Don't ask people to log in — meet them in Slack
We integrate with your existing workflow instead of creating another tool to check.
Insights, not updates
We filter the noise and deliver what actually matters to your business.
No more blank canvases
We provide structure and guidance, not overwhelming options.
Paul9 is launching soon. Want early access?
We'll only reach out with updates, or when we're ready.